Albion Park Chamber of Commerce: Business Plan

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The APCC Business Plan 2002-2005
Vision of APCC
Albion Park will be a successful community, business and commercial precinct which energises its residents and visitors and is attractive and vibrant.
Values of APCC
APCC is driven by the principles and beliefs that

1. Albion Park deserves a caring chamber and business community

2. Albion Park is a unique and is an evolving community

3. Albion Park is a strong and unified community with great spirit

4. Albion Park is a positive place to live and do business

5. Albion Park deserves to be on the map

6. Albion Park is a town we are proud of
Goals of APCC
1.      To ensure Albion Park business and community needs/issues and our environment are adequately, sensitively and productivity handled by Shellharbour City Council

2.      To ensure Albion Park has a road system and traffic flows which enhance the community and business life of the suburb

3.      To promote the image of Albion Park as an active friendly and vibrant place

4.      To attract funding to APCC and the Albion Park community

5.      To promote tourism opportunities in Albion Park

6.      to effectively manage the APCC

7.      To energise the residents of Albion Park to support their suburb and its sensible and sensitive and acceptable development.
Operational Plan

v This plan represents the strategic activities to be undertaken by the Chamber. It establishes both performance targets for the Chamber as well as relevant local ,state and federal government performance in meeting the business and community needs of Albion Park. Where performance targets pertain to government departments the Chamber assumes the role of advocating for these departments to meet their commitments to Albion Park.

The Chamber will report annually on the progress towards its and government performance targets met in this business plan in a Report Card to Albion Park which will be a published formal document of accountability.

v Glossary: SCC stands for Shellharbour City Council and APCC for Albion Park Chamber of Commerce

GOAL: To ensure Albion Park business and community needs/issues and our environment are adequately, sensitively and productively handled by Shellharbour City Council.

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To ensure that there is regular communication between the Chamber of Commerce (APCC) and Shellharbour City Council (SCC) on any business relating to Albion Park.	1. By June 2005 6 monthly meetings have been held with Shellharbour City Council to discuss needs and issues of business and community in Albion Park. 2. By June 2005 APCC has been consulted on by SCC on 100% of issues relating to Albion Park. 3. By June 2005 Albion Park business report improved consultation with SCC.	1. Review of meeting minutes and dates 2. Review of Council business papers and identification os issues affecting Albion ark and compare to number of consultations SCC has had on these issues with APCC 3. Survey of businesses	Council sub committee
Invite SCC Planning Officer & our local Ward councillors to attend all APCC General Meetings.	1. SCC Planning Officer attends 60% of general meetings annually. 2. Ward councillors attend 60% of general meetings annually.	Review of meeting attendances annually and report in Annual Report.	Executive to extend invitation
All communication with SCC to be documented and filed for reference.	By June 2005 100% of communication between APCC and SCC has been documented and filed.	Review of documentation.	Secretary
To ensure APCC maintains a current understanding of community needs through liaison and collaboration with community organisations and residents.	1. By June 2005 3 focus groups of residents have been held to define community issues. 2. By June 2005 APCC has 3 consultations with community organisations. 3. By June 2005 APCC has utilised the resources of Albion Park Neighbourhood Association need and issues documents in the business of the Chamber.	1. Documentation of focus groups through minutes and formal report. 2. Documentation of consultations through formal report and minutes. 3. Documentation of use of APNA documents in defining community need through review of minutes and reports of Chamber.	Community Issue sub committee. Community Development Officer Albion Park. ( liaison role).

GOAL: To ensure Albion Park has a road system and traffic flows which enhance the community and business life of the suburb.

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To ensure that the Traffic Committee of SCC notifies APCC of subjects to arise at their next meeting to ensure APCC has input through attendance or submission.	By June 2005 100% of Albion Park issues have been consulted on with APCC by the SCC Traffic Committee.	Review of Traffic Committee agenda against consultations held between APCC and the Traffic Committee annually.	Traffic sub committee
To ensure that APCC is a member of the SCC Traffic Committee.	By June 2003 the APCC is a formal member of the Traffic Committee of SCC.	Documentation of APCC official acceptance on the Committee.	Traffic sub committee
To ensure that all traffic management plans affecting Albion Park are consulted on widely with the community and business and meet the interests of maintaining commercial activity within Albion Park and existing ease of access to commercial precinct by residents.	1. By June 2005 SCC has formally consulted with the community on 100% of traffic issues affecting Albion Park. 2. By June 2005 traffic flows do not adversely affect commercial activity or resident and community access to the Albion Park business precinct.	1. Review of Traffic Committee agenda of issues annually and comparison to formal community consultations held by SCC with the Albion Park community on traffic issues. 2. Resident and business survey	Traffic sub committee
To ensure SCC and relevant government bodies effectively address the flooding issues affecting Albion Park and its traffic , community and resident access.	1. By June 2005 APCC has consulted with relevant bodies on the flooding issues 2. By June 2005 a viable and funded plan is in place for addressing the flooding problems in Albion Park.	1. Documentation of consultations and attendees. 2. Documentation of a formalised plan by relevant government bodies.	Traffic sub committee

GOAL: To promote the image of Albion Park as an active , friendly and vibrant place.

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To define the image of Albion Park held by residents and business through community and business consultation.	By June 2004 the community and business image of Albion Park is defined.	Documentation and launch of the Albion Park image.	Marketing sub committee
To remove parking and traffic restrictions which inhibit commercial, community and resident access to the business & community service precinct of Albion Park	1. By June 2004 traffic flow and parking does not inhibit tourist and community access to business. 2. By June 2004 100% of local businesses report no traffic flow or parking problems restricting community access to their business.	1. Pre survey of community and tourists in 2002/03 repeated in 2004 to measure changes in access. 2. Pre survey of business in 2002/03 and comparison to business survey ion 2004.	Traffic sub committee using expertise of Community Development worker who acts in a liaison role to APCC.
To reduce outflows of commercial spending from Albion Park by attracting new and innovative businesses which meet the consumer needs of residents and tourists.	1. By June 2005 the APCC has held annual ’business prospect galas’ for prospective businesses wanting to set up in Albion Park. 2. By June 2004 the APCC produces a prospectus explaining the business opportunities in Albion Park based upon community survey results. 3. By June 2003 the APCC conducts a community survey to ascertain which businesses residents would use. 4. By June 2005 APCC records a 5% increase in new businesses being established in Albion Park.	1. Documentation of gala presentations 2. Documentation and official launch of prospectus. 3. Community survey report minuted in APCC minutes. 4. Pre survey of business numbers in 2002/03 and comparison to 2005.	Commercial Business sub committee
To ensure the streetscape of Albion Park is vibrant, welcoming and reflects the image of Albion Park.	By June 2005 significant improvements have occurred to the streetscape which directly relate to the image of Albion Park.	Photo of streetscape in 2002/03 and comparison photos taken and compared against the Albion Park Image report in 2005.	Marketing sub committee

GOAL: To attract funding to APCC and the Albion Park Community.

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To secure funding from the Main Street / Small towns funding and /or the Business Expansion Retention program.	By June 2005 funding secured by one or both sources.	Review of funding documentation	Funding sub committee utilising the expertise of the Community Development Officer in a Liaison role.
To ensure Section 94 funds generated by Albion Park are fully & appropriately spent in Albion Park through consultation and advocacy with SCC.	1. By June 2003 APCC has secured a commitment from SCC to consult on all allocations of Section 94 monies for Albion Park 2. By June 2005 the APCC has annually reviewed the Section 94 plan of Council and presented a report card on Council expenditure in Albion Park. 3. BY June 2005 APCC Report Card on Council indicates all Section 94 monies have been appropriately spent in Albion Park.	1. Documentation of commitment. 2. Documentation in Report Card on Council’s approach to Albion Park to include Section 94 report. 3. Documentation in Report Card on Council’s approach to Albion Park to include Section 94 report.	Council sub committee
To increase membership of the Chamber	1. By June 2005 90% of local businesses are members of the APCC. 2. By June 2005 10% of the APCC membership is associate representing community interests.	1. Review of membership against current businesses in 2002/03 and comparison to survey in 2005 of membership against businesses. 2. Review of membership.	Membership sub committee

GOAL: To promote tourism opportunities in Albion Park.

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To ensure the Tripoli Way bypass is built.	By June 2004 the APCC has secured a commitment by relevant government authorities to the completion of the Tripoli Way Bypass within 5 years.	Review of government commitment to Tripoli Way Bypass.	Traffic sub committee
To collaborate with the Southern Highlands Tourist Committee to ensure tourism initiatives relate to Albion Park as the gateway to the Highlands.	1. By June 2004 APCC regularly attends the Highlands Tourism meetings. 2. By June 2005 Albion Park is promoted as the gateway to the Highlands by APCC and other tourist organisations. 3. By June 2005 businesses report an increase in tourist custom.	1. Review of minutes to document feedback from the Highlands tourist delegate of APCC. 2. Documentation f promotional materials reflecting Albion Park as the gateway to the Highlands. 3. Business survey.	Marketing sub committee
To promote the scenic value of Macquarie Pass and Surrounds.	1. By June 2003 APCC has a marketing strategy for the promotion of the scenic potential of Macquarie Pass. 2. By June 2005 2 marketing campaigns promoting the value of Macquarie Pass have been conducted by APCC. 3. .By June 2005 businesses report an increase in tourist custom.	1. Documentation of strategy 2. Documentation of campaigns 3. Business survey.	Marketing sub committee
To develop business services which attract the weekend tourist to stop and purchase in Albion Park.	1. By June 2002/03 business services which attract tourists to stop are idenitified. 2. By June 2004 local business report an increase in tourist custom on weekends.	1. Business and tourist bureau survey 2. Business survey	Marketing sub committee
To create an annual event for Albion Park which attracts additional visitors and residents.	1. By June 2003 an annual event opportunity is idenitified 2. By June 2004 an annual event is commenced and attracts a minimum of 200 people.	1. Documentation in minutes of annual event 2. Documentation of event and attendance.	Marketing sub committee assisted by an event sub committee. This strategy to be undertaken in liaison with the Albion Park Show Society.

GOAL: To effectively manage the APCC

Strategies	Performance Outcome	Evaluation Plan	Who is Responsible:
To improve member communication through effective distribution of APCC business documents and utilisation of APCC website.	1. By June 2003 website is used by 95% of members to obtain minutes, agenda’s, working papers, reports and correspondence lists for meetings 2. By June 2003 a buddy system has been established to ensure members with no computer access are provided with documents by another member with computer access. 3. By June 2003 a standard email is established on the website for receipt of APCC correspondence and for inter member communication. 4. By June 2002 the APCC utilises the resources of the Community Development officer for effective distribution of information to members outside of electronic communication.	1. Membership survey of use of website 2. Membership survey of effectiveness of buddy system 3. Recording of standard email and its utilisation. 4. Documentation of the use of the CDO in APCC communication	Executive.
To increase membership of the Chamber	3. By June 2005 90% of local businesses are members of the APCC. 4. By June 2005 10% of the APCC membership is associate representing community interests.	3. Review of membership against current businesses in 2002/03 and comparison to survey in 2005 of membership against businesses. 4. Review of membership.	Membership sub committee
To promote the APCC within the community.	1. By Sept 2002 the APCC has developed a marketing sub plan. 2. By Dec 2002 the APCC will produce bumper stickers promoting its Tag Line for Albion Park. 3. By June 2004 there is a 10% increase in community recognition of the APCC. 4. By Dec 2004 30% of businesses will display the values of and contact details for the APCC in poster form.	1. Sub Plan accepted in the minutes of the APCC. Review of minutes. 2. 1000 bumper stickers distributed by February 2003- documentation. 3. Survey of community recognition of APCC in 2002 and repeated in 2004 for comparison. 4. Documentation of businesses displaying APCC values and contact details.	Marketing sub committee
To ensure the APCC is financially accountable.	1. By June 2005 100% of required treasurer reports are presented and passes in the formal meetings of the APCC. 2. By June 2005 100% of APCC audits have been unqualified and passed at AGM. 3. By June 2005 the APCC remains solvent.	1. Review of minutes 2. Review of audits 3. Review of solvency	Treasurer and Executive Membership to oversee as per corporate governance principles.

APCC is driven by the principles and beliefs that